TOWARDS A ZERO ROAD TOLL
Written on the 27 May 2016 by Kevin ConollyMembers for Riverstone, Mr Kevin Conolly MP, and Seven Hills, Mr Mark Taylor are urging commuters to take more care on our roads, as the NSW Government today launched a new advertising campaign 'Towards Zero', which highlights the human element of the road toll in an effort to reduce crashes and fatalities.
Mr Conolly said the NSW road toll tally so far this year is a state tragedy and road users can't continue to be complacent or reckless on our roads."Too many people are losing their lives on our roads so far this year we have seen 38 more road deaths than the same time last year," said Mr Conolly.
The NSW Government hopes the 'Towards Zero' campaign will start a conversation about the role everyone can play in preventing road deaths."A road toll of 164 in less than six months is not just a number it's children's lives that have ended before their time, it's mums and dads who will never return home again, it's grandparents lost to their families forever" said Mr Taylor.
In addition to the historic $1.2 billion spent on road safety over the past five years, the NSW Government is also implementing a number of targeted initiatives to help address some of the emerging issues arising in the road toll, namely:Accelerating $20 million to rollout rumble strips (road markings on the side of the road that generate noise when driven over), wide centre lines and crash barriers across NSW,
Investing $250,000 for an in-ground traffic light technology trial at key crossings in Sydney's CBD,Allocating $5 million over three years for up to 200 vehicle activated signs to warn drivers when they are speeding or approaching hazards like curves.
The 'Towards Zero' campaign begins on 29 May.
Author: Kevin Conolly
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